Manchester's Transmission Creative has crafted three separate brands and also a marketing strategy for
Hermes Kelly 25 handbags and accessory business Lichfield Leather.
Each brand was given its own personality and style to fit the differing target audiences and create impact.
The agency looked to create "well-defined, unmistakable brands" for Lichfield's Italian inspired Tumble & Hide range, youthful
birkin handbag and purse line Yoshi and Detour, an urban range of style conscious bags and wallets for men.
Transmission has also created advertising, promotional material, and trade shows and website executions to launch the brands next month.Creative director Grant Mitchell commented: Lichfield Leather is already a successful, well established business.
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